Profit is the organization's guiding responsibility; social and environmental concerns exist only inside the value of profit, and may or may not be pursued

(Social and environmental initiatives are pursued only if they contribute to profitability in a way comparable with the business's core operation. Within the social marketplace, the condition's satisfaction may be taken to lead to its requirement.)

Profit is the organization's guiding responsibility. Social and environmental concerns exist independently; they are pursued if and only if profitable, or profit neutral.

(Perceiving social/environmental initiatives as independently valuable may create profit opportunities.)

Profit and social/environmental welfare are both autonomously valuable. They are pursued independently, even when in conflict.

(Social and environmental initiatives may detract from profit, they may be profit neutral, they may add to profit. In the latter case, social/environmental initiatives are not pursued because they are profitable: that's only a secondary effect, not a primary intention.)