handbook corporate social responisbility
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Theories of corporate social responsibility
space
Pure Marketplace Ethics Libertarian Marketplace
(Shareholder Theory)
Social Marketplace
(Shareholder Theory)
Shared Value Ethics Stakeholder Theory - Soft Progressive Corporate Social Responsibility Triple Bottom Line / Sustainability Stakeholder Theory - Hard
 
Theories of corporate social responsibility distributed across tensions
space
Profit
versus
social and
environmental engagement
Freedom versus happiness Individualism versus collectivism Independence versus belonging Dignity
versus compassion
Opportunity
versus
equality
Shareholder
versus
stakeholder
 
 

Tension Between:
PROFIT and SOCIAL/ENVIRONMENTAL ENGAGEMENT

Marketplace
 

Profit is the organization's guiding responsibility; social and environmental concerns exist only inside the value of profit, and may or may not be pursued

(Social and environmental initiatives are pursued only if they contribute to profitability in a way comparable with the business's core operation. Within the social marketplace, the condition's satisfaction may be taken to lead to its requirement.)

Shared Value
 

Profit is the organization's guiding responsibility. Social and environmental concerns exist independently; they are pursued if and only if profitable, or profit neutral.

(Perceiving social/environmental initiatives as independently valuable may create profit opportunities.)

Social Responsibility
 

Profit and social/environmental welfare are both autonomously valuable. They are pursued independently, even when in conflict.

(Social and environmental initiatives may detract from profit, they may be profit neutral, they may add to profit. In the latter case, social/environmental initiatives are not pursued because they are profitable: that's only a secondary effect, not a primary intention.)

profit-v-society
 
  Debate point: Show that businesses valuing profit/marketplace success benefit society more than businesses valuing economic and social success independently. (Apple - S. Jobs - does more for society than TOMS Shoes. Walmart - pre M. Duke - does more for society than TOMS Shoes.)   Debate point: Show that businesses valuing economic and social success independently are more successful in the marketplace than those valuing marketplace success exclusively. (TOMS Shoes makes more money, proportionally, than Apple under S. Jobs.. TOMS Shoes makes more money, proportionally, than Walmart pre M. Duke.)  
 
 
 
 
 
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